Manish Mahadevan – design virtuoso, sitcom samurai and real OG

Six years ago, I found myself walking a tightrope. On one end was the mountain of educational experience that I had scaled inadvertently, and on the other end, which I was getting closer to, was another mountain that I had never been to.

I was promised a utopian future on this one and, therefore, I thought I had made a conscious and calculated decision to walk this rope. But to my dismay, as I slowly went closer and closer towards this mountain, I realized that it looked and felt just like the mountain I was walking away from, only bigger.

I stood still, dejected, devoid of any form of gratification towards my efforts. There was no walking back, and there was no point in carrying on. And then I looked down. And I jumped. I am glad I did so, because as it turned out, you didn’t need a parachute, you just needed the courage to jump. There will be a lot of parachutes on your way down.

I used to love reading about entrepreneurs and was fascinated by the endeavor that had led them to where they are now. One fine day I came across this quote by Richard Branson –

“If you don’t enjoy it, don’t do it. You must love what you do.”

I took this as my cue to change the mundane routine that I was becoming a part of. Almost a year into my service as a Quality Control Engineer in a heavy-machinery manufacturing firm, I submitted my resignation. And I did it with a smile because by then, I had figured out exactly what I wanted to do with my life. The question I used to ask myself was, “What is it that makes me happy?” I thought the answer to this question would be the occupation I would take up. But the answer that used to almost immediately pop up in my pea-brain was a childish “Awesome stuff!”. I used to dismiss this subconscious, impulsive answer of mine until I realized that I could, in fact, create “Awesome stuff”. So, I chose design as my career option, and the journey has never been so exhilarating.

I have come quite a long way since then, from learning software to completely diving into code to freelancing and to presently working as a Digital Marketing Consultant at BRIDGEi2i. So, how is all this connected to analytics, you may ask. Well, analytics is all about solving business problems, and BRIDGEi2i had me facing my biggest ever yet. I had to create BRIDGEi2i’s new website, one that gets the eyeballs.

Two years and two offices later, with the help and support of a fantastic team of the coolest dudes/dudettes, I can proudly say that I have analyzed my problems meticulously and solved them well. And now, when someone comes up to me and says, “Hey! That was a nice video!” or “Hey! We got a new lead!”, I find myself saying, “Awesome Stuff!” That’s my parachute right there. That’s what I had jumped out for. The best part is I get to choose my parachutes. I can even turn them into Aladdin’s carpet and soar new heights or explore new territories.

When I am not working, I am either watching Hollywood movies or rapping (like the real Gs) or listening to music – no discrimination, all genres (maybe except death metal because that’s just disgusting). I also like taking pictures and videos of just about anything whenever I feel the urge to do so. I have watched way too many sitcoms in my life, from Happy Days to 30 Rock. You name it; I’ve probably watched it. I love sports and play most of them reasonably well. I would like to be known as a passionate person who worked hard towards his passion and hence led an honest and meaningful life.

Meet Manish Mahadevan – design virtuoso, sitcom samurai and real OG.


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