Smitha Hemmigae – Story Weaver, social media dabbler and a docent at heart

For some its philanthropy by choice, but for me, it was philanthropy by ANALYTICS!

Having understood and applied analytics for over a decade, my experience with marketing and analytics led me to my venturewww.yourphilanthropystory.com with Shivoo Koteshwar. With this platform, we create new philanthropic heroes and widen the reach of philanthropic initiatives. We have come a long way since we began and I attribute the reach that the platform enjoys now, purely to analytics. Impressive right? Thanks to the traffic we are able to generate, we get a lot of visibility and thereby funding offers and avenues for advertising. As an engineer and marketer, I take pride in the fact that I have been able to apply a lot of what I have learnt over the years, to building my dream project.

In my role as a marketer, every day brings a new challenge, and that is very exciting to me. The marketing concepts that I had been exposed to in early 2000 have drastically evolved from purely being an art to a wonderful concoction of art and science; today it’s all about scientifically crafting your messages, engaging the right channels, measuring how campaigns are faring and initiating interventions at the right time. We live in a world where everything in marketing is outcome driven and why not! My engineering education and marketing profession help me appreciate the right balance of science and art, and I feel lucky to have the best of both worlds in my armory.

As a business owner today, I have seen the value that analytics has brought to my venture, and I feel that it’s just the start of the journey. I can’t wait to see what the future holds and how far I can take this dream of mine.

I owe a lot of who I am today, to my father! In fact, I have realized that my aspirations were carefully crafted by my father. I still remember a lot of our conversations and discussions, some sensible and some absolutely vague. He has been a true inspiration and I have always felt like I should dedicate something to him. So I decided to write a book based on the relationship between a father and a daughter; I am halfway through it and very excited to see it come to life.

I made a couple of resolutions this year; one is to take up my passion for teaching and other is to pursue my fitness goals…for real this time!

Meet Smitha Hemmigae: Story Weaver, social media dabbler and a docent at heart.

#HumansofAnalytics #WomeninAnalytics

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