Though I started off as an analytics professional it was the decision to do my PhD from IIT Madras which gave me a very different perception of data which is from the qualitative side more than the quantitative side. Qualitative research methods used as part of the research methodology helped augment the existing skillset while helping me develop an appreciation for sociology and psychology. That provides me with an opportunity to look at problems in a more holistic way than what we are normally used to.
As an early entrant into the analytics right after a Master’s program in Decision Sciences from the University of Maryland, College Park, 2004, I started out with a marketing analytics start-up and then subsequently I have been with Marketix, Dell and then more recently in Ford and tried to leverage analytics for business values for these companies. So that’s the primary philosophy I have tried to follow in my career.
I’ve closely seen the evolution of analytics as an outsourced process to the rise of captive analytics organizations. Now again there is a churn and emergence of small niche start-ups specialized areas which are helping companies to augment their own capabilities. So, it has kind of moved away from one organization, companies being consumer of analytics provided by others to companies developing their own analytics solution but augmenting it where possible.
I have a Bullet, so I loved to kit up and ride long distances. I also like cooking occasionally and rustle up delicious dishes. Now I spend a lot of time with my daughter, a 3-years old, she really pushes my creativity in different ways and that’s what keeps me occupied.
Meet Giridhar Ramachandran (Giri) –Decision Scientist turned Academician–Avid Biker & Doting Dad